Architecture

Call to Action

In marketing, a call to action (CTA) is an instruction to the audience to provoke an immediate response, usually using an imperative verb such as “call now”, “find out more” or “visit a store today”.

Resources

Call to action (marketing)

Wikipedia

10 techniques for an effective call to action

Boagworld

30 Call-to-Action Examples You Can't Help But Click

HubSpot

21 Call to Action Examples and 3 Rules for Effective CTAs

The Daily Egg

Call to Action Phrases That Will Convert

Sprout Social

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