Strategy

Competitive Analysis

Data on what works well or poorly on other sites saves you from implementing useless features and guides UX investments to features that your users need.

Resources

Competitive Usability Evaluations: Learning from Your Competition

Nielsen Norman Group

Competitive Analysis: Understanding the Market Context

Boxes and Arrows

Competitive Analysis Example - Adventures in UX

Amelia Bauerly

Competitive Analysis

Entrepreneur

How to Conduct and Prepare a Competitive Analysis

Edward Lowe Foundation

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