Consumer Journey Map

A customer journey map tells the story of the customer’s experience: from initial contact, through the process of engagement and into a long-term relationship.


The Value of Customer Journey Maps: A UX Designer’s Personal Journey

UX Matters

Using Customer Journey Maps to Improve Customer Experience

Harvard Business Review

Experience maps, user journeys and more

UX Lady

Customer Journey Maps - A 'Quick And Dirty' Technique To Create Them

Usability Geek

Examples of customer journey mapping - Smart Insights Digital Marketing Advice

Smart Insights

'UX' Marks the Spot: Mapping the User Experience

UX Mastery