Strategy

Fogg’s Behaviour Model

The Fogg Behavior Model shows that three elements must converge at the same moment for a behavior to occur: Motivation, Ability, and Trigger. When a behavior does not occur, at least one of those three elements is missing.

Resources

What Causes Behavior Change?

BJ Fogg's Behavior Model

A Behavior Model for Persuasive Design

BJ Fogg

BJ Fogg's Behaviour Model

Mark Leach

Fogg Method

BJ Fogg

Models to Know: Fogg Behavior Model

Big Think

The Fogg Behavioural Model

Adaptive Lab Toolkit

Motivation, Action, and Triggers: A Model for Influencing Online Behavior

Click Z

How to Create Apps That Change Behavior

Macadamian

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