Development

Hick’s Law

Hick's law, or the Hick–Hyman Law, named after British and American psychologists William Edmund Hick and Ray Hyman, describes the time it takes for a person to make a decision as a result of the possible choices he or she has: increasing the number of choices will increase the decision time logarithmically.

Resources

Redefining Hick’s Law

Smashing Magazine

Myth 12: More choices and features result in higher satisfaction

UX Myths

Hick’s Law: Making the choice easier for users

Interaction Design Foundation

Applying Hick’s Law to Web Design. Free Example Wireframes

UXPin

Juggling Jam: Applying Hick’s Law to Web Design

Usabilia

How To Improve Usability With Fitts’ and Hick’s Laws

Vanseo Design

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