Strategy

Hook Model

A four-step process companies use to hook users and form habits among them. The four parts of the model include: trigger, action, investment and variable reward.

Resources

How to Hook Users With Habit-Forming UX Design

UX Pin

How to Manufacture Desire

UX Magazine

What is the Hook Model? How does it work?

Growth Hacking Marketing

The Hook Model: a summary

Daily Bits Of

How To Use The Hook Model For Building Great Products

Cleverism

How Customers Get Hooked on Products

Harvard Business Review

Hooks: An Intro on How to Manufacture Desire

Nir and Far

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