Strategy

Kano Model

The Kano model is a theory of product development and customer satisfaction developed in the 1980s by Professor Noriaki Kano, which classifies customer preferences into five categories.

Resources

What is the Kano Model?

Kano Model

The Complete Guide to the Kano Model

Folding Burritos

Leveraging the Kano Model for Optimal Results

UX Magazine

Understanding the Kano Model – A Tool for Sophisticated Designers

Jared Spool via UIE

Kano Model Analysis: Delivering Products That Delight

MindTools

3 Minute Product Manager: Kano Model (video)

Kevolve Product Management

The Kano Model

Treehouse

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