Strategy

Metrics Analysis

Web metrics are a treasure trove of UX data and insights. Used properly, metrics are the ultimate behavioral analysis tool; the trick is to know how to read the data and what it means.

Resources

How to Choose the Right UX Metrics for Your Product (presentation)

Digital Telepathy

How to choose the right UX metrics for your product

Google Ventures

Beyond Goals: Site Search Analytics from the Bottom Up

A List Apart

UX Metrics for Noobs and Skeptics: An Interview With Richard Dalton

Adaptive Path

How Metrics Can Make You A Better Designer

Smashing Magazine

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