Strategy

Omni-channel UX

Multichannel sales approach that provides the customer with an integrated shopping experience. The customer can be shopping online from a desktop or mobile device, or by telephone, or in a bricks and mortar store and the experience would be seamless.

Resources

5 Elements of Omni-Channel User Experiences

UX Magazine

Omni-Channel UX strategy

Human Factors International

7 Inspiring Examples of Omni-Channel User Experiences

Hubspot

Are You Ready to Give Your Customers an Omni-Channel Experience?

UX Magazine

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