Strategy

Reciprocity

Humans tend to return good deeds: use this social psychology law in user interface design to gain users’ trust and motivate engagement with your site or app.

Resources

The Reciprocity Principle: Give Before You Take in Web Design

Nielsen norman Group

Applying Behavioral Principles to Personalize Content Using Social Media

UX Matters

Reciprocity (social psychology)

Wikipedia

Robert Cialdini on the importance of reciprocity (video)

WOBI

Applying Behavioral Principles to Personalize Content Using Social Media

UX Matters

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