Strategy

User Interview / Focus Group

A panel of people discussing a specific topic or question. Teaches about the users’ feelings, opinions and even language. Useful when the target audience is new or unknown for the team.

Resources

The Use and Misuse of Focus Groups

Nielsen Norman Group

User Interviews - The Beginner's Guide

The UX Review

How to Conduct User Interviews

Interaction Design Foundation

Focus groups - how to run them

Webcredible

How to Fix the 5 Most Common Mistakes with Focus Groups

UX Magazine

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