Strategy

Value Proposition

A value proposition is a promise of value to be delivered and acknowledged and a belief from the customer that value will be delivered and experienced. A value proposition can apply to an entire organization, or parts thereof, or customer accounts, or products or services.

Resources

Value proposition

Wikipedia

Useful Value Proposition Examples (and How to Create a Good One)

ConversionXL

Value proposition canvas template

Peter J Thomson

Communicating the UX Value Proposition

UX Magazine

How I apply the Value Proposition Canvas to convince my clients to invest more time in customer research

UXdesign.cc

Back