Visual Weight

The notion that design elements have varied weights; that is, some objects, even on a two-dimensional medium, can appear to be heavier than others. Visual weight is a powerful concept that allows us to create visual hierarchy, symmetry, balance, and harmony in designs.


Design Principles: Visual Weight And Direction

Smashing Magazine

Working with Visual Weight in Your Designs

Six Revisions

Visual Weight

Zurb University

Visual Balance and Weight Allocation for Usability

UX Magazine

Visual Weight of Primary and Secondary Action Buttons

UX Movement